Amazon's Latest Great Indian Festival Band

Ahead of the festive season, Amazon India today unveiled its latest campaign, ‘Great Indian Festival Band’. Built around the insight that budget always comes in the way of happiness, the campaign revolves around “Ab khushiyon ke beech budget naa aayega, Poora India, Great Indian Festival manayega.” Backed by Amazon.in’s selection of bigger than ever deals, offers and a lot more, the campaign will showcase how Amazon.in makes shopping enjoyable and valuable for everyone this festive season.

Featuring quirky TVCs, the Great Indian Festival Band will be on air starting today. Each TVC beautifully captures the tussle between working desires around tight budgets showcasing the value benefit offered by budget-busting finance schemes like Amazon Pay EMI, No Cost EMI and Exchange schemes. The campaign also highlights availability of these offers across key categories like Smartphones, Fashion, Large Appliances and Home & Kitchen products.

Conceptualised by Ogilvy, this year’s festive campaign is all about quelling the budget woes making festive shopping possible for everyone, fulfilling everyone’s shopping lists.

Ravi Desai, Director Mass and Brand Marketing, Amazon India said, “It is that time of the year again when the country looks forward to the biggest festival. As a common practice, families make long lists of desired items and then unwillingly save some for later as budgets don’t approve. More often, it is the person who spends for everyone else, ends up sacrificing his/her own happiness. Inspired from these insights, we launched the Great Indian Festival Band positioning Amazon.in as the one-stop-shop that makes shopping more affordable, valuable and accessible than ever before.”

Azazul Haque, Chief Creative Officer, Ogilvy South said, “One of India’s biggest sales has to have one of the loudest bangs. And to create the big bang, we thought of creating the Big Indian Festival Band. 
The idea emerged from the brief which was to develop a campaign on the Festival insight where budgets never match our festival shopping lists. From buying the best electronics goods to branded fashion, we all wish to stretch our budgets. And the Great Indian Festival does exactly that. It makes your festival budget look bigger because of the big offers and deals. This campaign conveys that a limited budget does not hinder the festivities or your happiness.”

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